Advertise on the Safety News Portal
Focused marketing campaigns that deliver results
Advertising and promotional
opportunities include:
The Safety News Portal is the premier online publication for Safety products and systems, with an unparalleled reputation and authority. It publishes the latest news, in-depth case studies, research articles and market reports for the Safety industry. The Safety News Portal is essential reading for anyone who want to keep up-to-date with the latest Safety product and company news as well as technology and Health & Safety regulatory changes.
A highly targeted publication
Our readers have responsibility for purchasing, specifying and installing Safety equipment. The Safety News Portal provides advertisers with a unique opportunity to promote their products and services in a respected, authoritative medium to the key members of the Safety industry.
In the past, we have commissioned independent research companies to provide an objective and independent survey of our readers. They question readers to clarify their job function, buying or specifying involvement, and the impact of adverts in the Safety News Portal.
In the latest survey,
- 86% of readers reported having direct purchasing influence within their company.
- 69% of readers reported having purchased or recommended a purchase or requested further information as a result of an advertisement in the Safety News Portal.
- 62% of readers said the the Safety News Portal was the site they visited most often for Safety news and resources.
Visits to the Safety News Portal site are steadily increasing with currently 30,000 visitors each month, representing 200,000 monthly page impressions.
Delivering results
By advertising in the Safety News Portal, you ensure that you are getting the very best coverage of the Safety market, AND also that your adverts are reaching the key decision makers.
If your target is the Safety market, and you want to implement focused marketing campaigns that deliver documented results, fast - then advertise in the Safety News Portal.
Cost-effective marketing that gets results
- Keyword sponsorship: With this new powerful option, you can "purchase" a specific keyword on the Safety News Portal, e.g. "DVR" or "dome". Then, for the entire duration of your campaign, we will automatically generate an active hyperlink from this keyword to your website (home page of specific product page for instance). This hyperlink will appear on ALL instances where the keyword appears in the copy of ALL the articles we have published. Keyword sponsorship costs £500 / keyword / month (+ vat), or 750 euros, or 950 US$ (minimum 3 months).
- Banner advertising: With banners, you can display your latest products and promotions, in a highly visible area of our site. Your banner can be linked to any page on your website (your home page, or the relevant product page for instance), giving you both sales lead and brand exposure. A banner advert costs £500 / month (+ vat), or 750 euros, or 950 US$.
Technical specs: Top banner = 468 pixels wide x 60 pixels high, gif or jpg, no more than 8kB. Right banner = 160 pixels wide x 60 pixels high, gif or jpg, no more than 8kB.
- Directory: Our directory is one of the most visited areas of the entire site. Thousands of visitors use it to source suppliers of Safety products and services. You can add your company details in our Directory for only £149 / year + vat, or 225 euros or US$299. With your standard entry, you will get your company's full contact details, your company's description and your company will be listed in all product & service categories relevant to your business.
You also have the option of upgrading your entry. With an upgraded entry in the Safety News Portal directory, you will get the following benefits: guaranteed first page listing, highlighted entry, active hyperlink back to your site, and your logo to promote your brand. The cost of upgrading your directory entry is only £449 / year (+ vat), or 675 euros, or $899. - Sales lead generation: With Safety News Portal's sales lead generation service, you get a special link on all the articles we will publish about your organisation. This special link will be highlighted to stand out on the page, so that readers can follow it to register their interest and send you their details. From previous experience, our sales lead service generates hundreds of genuine and 'hot' sales leads. This sales generation service costs only £95 / month (+ vat), or 150 euros, or 170 US$ (minimum 12 months). Based on the cost of sales lead generation through other channels (compare it to the cost of a stand at a trade show or even a 1 page advert in a printed magazine), this is a remarkably cost-efficient commercial investment.
- Other opportunities: We can also tailor advertising / promotional packages to suit your exact requirements. For instance, if you want to give strong exposure to your latest product range, we can devise a tailored marketing campaign with a combination of brand advertising and lead generation techniques.
Contact our sales team if you need more details.
